strategic business plan Essay -- essays research papers fc

Lars this is how you create a business plan. First you have to set the vision, goals, and objectives of your business. The most important driver for almost any business plan is return on investment (ROI). Commonly, when someone starts to write a business plan for the first time you need to determine what is your objective? The essential planning elements are identifying your objectives. What you are going to sell to whom, when and how you are going to sell it, how much contribution the sales will produce, what the marketing and selling cost will be, and what will be the ROI. Research would be your next step. Your market research should focus on the information you need, to help you to formulate a strategic plan and make business decisions. Market information potentially covers a vast range of data, from global macro-trends and statistics, to very specific and detailed local or technical information, so it’s important to decide what is actually relevant and necessary to know. However there’s no point spending time researching global statistical economic and demographic data if you are developing a strategy for a relatively small or local business. It would be far more useful to carry out your own primary research about the local target market, buying patterns and preferences, local competitors, their prices and service offerings. First establish or confirm the aims of the business. Then state the objectives of the business unit you are planning to develop. Determine what is the business aiming to do over the next one, three, and five years? Next define your mission statement. All businesses need a mission statement. It announces clearly to your staff, shareholders and customers what you are in business to do. You can involve staff in defining and refining the business’s mission statement, which helps develop a sense of ownership and responsibility. Producing and announcing the mission statement, is also an excellent process for focusing attention on the business’s priorities, and particularly the emphasis on customer service. After your mission statement you must understand and define clearly what you are providing to your customers. This description should normally go beyond your products or services, and must include the way you do business, and what business benefits your customers derive from your products and services, and from doing ... ... and self-actualization needs. Herzberg’s motivating factors are from the best to the least: sense of achievement, earned recognition, interest in the work itself, opportunity for growth, opportunity for advancement, importance of responsibility, peer and group relationships, pay, supervisor’s fairness, company policies and rules, status, job security, supervisor’s friendliness, and working conditions. McGregor’s theory X and Y is that x is when you have to assume the average person doesn’t like work and will avoid it if possible. So you have to put fear and money into the person to motivate them and these people need to be closely supervised because they are not trusted. The Y theory is the total opposite of x. It is when most people like work, so people work towards goals and personal achievement and they have responsibility and can be trusted. The Y theory causes a more relaxed managerial atmosphere in which workers are free to set objectives , be creative, be flexible, and go beyond the goals set by management. Lars I hope I have explained everything to you in good organization and answered all questions you had and look forward to working with you on the next project. strategic business plan Essay -- essays research papers fc Lars this is how you create a business plan. First you have to set the vision, goals, and objectives of your business. The most important driver for almost any business plan is return on investment (ROI). Commonly, when someone starts to write a business plan for the first time you need to determine what is your objective? The essential planning elements are identifying your objectives. What you are going to sell to whom, when and how you are going to sell it, how much contribution the sales will produce, what the marketing and selling cost will be, and what will be the ROI. Research would be your next step. Your market research should focus on the information you need, to help you to formulate a strategic plan and make business decisions. Market information potentially covers a vast range of data, from global macro-trends and statistics, to very specific and detailed local or technical information, so it’s important to decide what is actually relevant and necessary to know. However there’s no point spending time researching global statistical economic and demographic data if you are developing a strategy for a relatively small or local business. It would be far more useful to carry out your own primary research about the local target market, buying patterns and preferences, local competitors, their prices and service offerings. First establish or confirm the aims of the business. Then state the objectives of the business unit you are planning to develop. Determine what is the business aiming to do over the next one, three, and five years? Next define your mission statement. All businesses need a mission statement. It announces clearly to your staff, shareholders and customers what you are in business to do. You can involve staff in defining and refining the business’s mission statement, which helps develop a sense of ownership and responsibility. Producing and announcing the mission statement, is also an excellent process for focusing attention on the business’s priorities, and particularly the emphasis on customer service. After your mission statement you must understand and define clearly what you are providing to your customers. This description should normally go beyond your products or services, and must include the way you do business, and what business benefits your customers derive from your products and services, and from doing ... ... and self-actualization needs. Herzberg’s motivating factors are from the best to the least: sense of achievement, earned recognition, interest in the work itself, opportunity for growth, opportunity for advancement, importance of responsibility, peer and group relationships, pay, supervisor’s fairness, company policies and rules, status, job security, supervisor’s friendliness, and working conditions. McGregor’s theory X and Y is that x is when you have to assume the average person doesn’t like work and will avoid it if possible. So you have to put fear and money into the person to motivate them and these people need to be closely supervised because they are not trusted. The Y theory is the total opposite of x. It is when most people like work, so people work towards goals and personal achievement and they have responsibility and can be trusted. The Y theory causes a more relaxed managerial atmosphere in which workers are free to set objectives , be creative, be flexible, and go beyond the goals set by management. Lars I hope I have explained everything to you in good organization and answered all questions you had and look forward to working with you on the next project.

Interrail Pass Integrated Marketing Communication Plan Essay

The main difference between the EuRail and the InterRail is simply based on the passenger’s country of residency. The EuRail is available to residents of a non-European country and the InterRail is available for European residents only. You can be eligible for the InterRail if you have been a resident in a European country for at least 6 months. EuRail and InterRail Passes are widely known as the best rail passes in Europe, having the ability of flexibility by its large range of options. The main audience in the market for the InterRail are a highly 74% youth, having the highest sales in UK, Germany, Switzerland, Spain and Sweden. The InterRail Global Pass, valid for travel in 30 European countries, is still and remains for the 5 year the most popular option among the audience of youth travellers under 26 years old. But within the Global pass, there is dominance for the flexible travel. Due that is in high demand, it is clearly visible that the 10 travel days within 22 days is the most popular product for travellers not wishing to travel everyday of their vacations. One Country pass are Italy and Germany that combined form 62% of the market share. EuRail Group reports an audience of over 248,000 Europeans explored Europe by train. The biggest strength that InterRail has it that is a unique selling product in within the travel market. There is no other kind of pass similar to the InterRail, giving a huge advantage on the market place. Their only competition in a certain way will be the airlines, giving in some cases cheaper tickets or having a faster route. Other mayor strength is they have gathered all of the companies their users are more likely to need in their travels, and create a partnership between them, giving the user benefits and promotions in their services and products. A weakness for the product is that the trains can be highly confusing for the people that have never before use them, making that niche of the audience prefer that actual airplanes. Also there is an speculation in the internet about, the difficulties there are when booking a train with the pass. The Opportunities in within this product will always be to get as much destinations as possible. In within the travel market, the best agency will take you every place you want to go. Creating for InterRail, only a matter of agreements and routes to increase the diversification in the audience and options for the users. A Threat that I found on the market was the airplane because they can travel over seas, giving the advantage in some determined routes takes less time to arrive to the destination rather than the trains, making them look slower and therefore not functional. The Main objectives of the InterRail are to create, manage and target the increasingly comprehensive InterRail passes. Working to generate widespread awareness of the benefits of rail travel for the traveller. One of the Marketing Communication Strategies the product will be using is to emphasis on the brand differentiation with the airplanes. Letting know our audience and market, the benefits of using a train and with that, the InterRail. In here, the plan is to include us and other companies in a generic campaign, fighting for the environment. This would help the market to know, that using a train is more environmental friendly. Current Market Situation When the first InterRail Pass was launched on March 1, 1972 it was managed in conjunction by a large number of train and shipping companies. These companies were starting the business of an overall pass that could unite the traveling experience and save money traveling by train at the same time. In 2001, the EuRail Group was established as an organization dedicated to the marketing and management of the EuRail pass. The EuRail Group is wholly owned by the participating railways and shipping companies with key decisions being taken by the board, consisting of eight appointed member railways. In addition, the Group has many benefit partners, including hotels, transport companies, and museums, which offer their services either at a reduced rate or free of charge for rail, pass holders. In 2007 the EuRail group took over the InterRail pass, to give a more commercial focus. The Market of the InterRail has existed since 1972; there have been several changes. The first InterRail ticket was targeted towards backpacking students under the age of 21 travelling around Europe on a limited budget and cost around 118 euros. The age limit for availing of an InterRail holiday increased from 21 to 23 in 1976 and rose to 26 years in 1979. InterRail targets its rail passes to European residents of all ages and budgets. The highest sales originate in the UK, Germany, Switzerland, Spain and Sweden. Around 74% of InterRail customers are youth, under the age of 26. The proportion of young travellers is higher for the InterRail Global Pass; 79,7% of customers are youth. For the One Country Pass, this proportion is 62,1%.. EuRail Group reports a positive full year of sales for the fifth year running. They had over 248,000 Europeans explored Europe by train. Compared to 2010, the month-to-month sales followed a similar pattern that on 2010. But there were some changes in the months of April and May. These two months were more productive than last year, having a positive sale of 11% for April and 14% growth in May. Also there has been and increase on online sales if InterRail passes, being a 25% amount of the total sales. The InterRail Global Pass, valid for travel in 30 European countries, is still and remains for the 5 year the most popular option among the audience of youth travellers under 26 years old. But within the Global pass, there is dominance for the flexible travel. Due that is in high demand, it is clearly visible that the 10 travel days within 22 days is the most popular product for travellers not wishing to travel everyday of their vacations. In second hand, we have the InterRail one country pass, also having a significant increase of 5. % in sales. The most popular destinations for traveling with the One Country pass are Italy and Germany that combined form 62% of the market share. The Travellers purchasing this pass are interested in visiting one particular country and explore it in depth. The EuroRail Group estimates to see continued growth for the InterRail passes, even with the challenging current European economic state. Mr. de Groot, Managing Director of the EuRail Group said: â€Å"Whilst growth remained modest for the InterRail Global Pass, we still welcomed an additional 5. 00 passengers last year. This reconfirms that InterRail Passes are still an excellent way to explore Europe. We are therefore confident that InterRail sales will continue to grow in the years to come as more and more Europeans discover the real value for money this pass represents† SWOT and Market Analysis In the SWOT analysis we get to describe the strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities and Threats that are involved in a business venture. The analysis divides into two many factors, Internal and External. The Internal factors are the strengths and the weakness of the organization. The External factors are the Opportunities and Threats presented by the external environment to the organization. One of the biggest Strengths of the InterRail is that the EuRail Group has total control over the market, as I see it, it`s a Monopoly. I research for a competition pass, another company that was doing something similar, but I found none. This is because the EuRail Group belongs to the most powerful train companies in Europe, leaving no market space for any other company to equal their promotions. Their only competition in a certain way will be the airlines, giving in some cases cheaper tickets or having a faster route. But they make sure their costumers get what there are looking for, and that will be discount and saving money. EuRail Group has many benefit partners, including hotels, transport companies, and museums. This is another strength for the InterRail; they have gathered all of the companies their users are more likely to need in their travels, creating a microenvironment between them. Some benefits InterRail pass holders have are discounted and free ferry travels on various European crossings. An example can be, that the pass holder can travel free in a ferry between Italy and Greece and even can stop off in the Island of Corfu with no charges. Another strength the InterRail pass is the reputation it has in its marketplace. Since I’ve been to Europe in 2009 to travel with pass, every person I know from then, that has a relatively experience in travel in Europe or has been planning to do so in the near future, has the perception that the InterRail pass is the best way to travel, not only to get to know all of Europe in a short amount of time, but also a way to do explore and save money for other things. Another strength that InterRail has compared to airlines is that most of the stations are in the heart of the city, making it easy to move when arriving to your destination. As everything in life, there are strengths and weaknesses. The hard part about describing a weakness in this product is that they are the only product for this market. But there are a few we can talk about. One of the first weaknesses I found when starting to research was that at first, the InterRail was design for young people to get to travel around Europe for a low amount of money. But things have change, since the beginning of the InterRail; the pass has been changing its rules to travel. At first there was only a global pass, an unlimited month, were you can get in any train you want in the determined month you selected. But know, there is a different story. InterRail has now broken into several passes. Creating a new and different way to travel, having more options, because Europe had been divided into areas. However, some young people believe that the new-zoned tickets have destroyed the original InterRail concept, which allowed unlimited travel over a set period. Leaving the impression that the InterRail is to make profits, and not to help the traveler. Another weakness that I discover was the airplanes. As I began to research, general population of the InterRail had some problems with the booking of trains, they said that they didn’t know that some trains needed to be booked in advance or they didn’t know the difference within the ones you have to book or the ones who don’t. Creating an opinion that is safer to go in plane because you have secure you place in the plane when buying your ticket. Another weakness the InterRail has the trains cant leave the tracks, therefore having to create first the route with track to make the journey possible. The External factor of the InterRail are to be consider, these factors determine the position and structure EuRail Group has to market to be well placed in within the market. The opportunities InterRail has in the market are beginning to getting achieved. As you have read, the InterRail only moves within Europe. But what about Morocco, Libya, Iran Saudi Arabia or even better Mexico. The Opportunities in within this product will always be to get as much destinations as possible. In within the travel market, the best agency will take you every place you want to go. Creating for InterRail, only a matter of agreements and routes to increase the diversification in the audience and options for the users. Another Opportunity the InterRail can have, to create another kind of pass called â€Å"The Group†. This pass will have an itinerary and a trip already planed with nticipation, but the user gets to travel all the time with a group of 10 people, creating the experience of getting to know a new country or city with new people. Therefore the InterRail will become something more than just a pass, but the creator of a full experience trip. The Threats to this organization, the EuRail Group, has been and always be the airplane market. Because of that, the airlines become a direct competitor for the InterRail. This other different market basically does the same but has its difference. In the general outcome of airplanes, at first were considered annoying because of the separation between the city and the airport, the check in for the baggage and the long waiting hours to clime the plane. But all of this has given the InterRail some fight. Another advantage of the plane is that they can travel over seas, giving the advantage in some determined routes takes less time to arrive to the destination rather than the trains, making them look slower and therefore not functional. When booking a flight within 3 or more weeks in advance is a threat for the InterRail, because the airlines can assure very low prices. Another threat that came to me researching the airplanes market was the very low prices they can have in some flights. There is a website called lastminute. com, this website has flights opened at the last minute, 3 days before departure in some cases, and are sold at low prices. Another possible threat is the organization of the most powerful bus companies in Europe. Imagine creating the same pass the trains have, but creating a network of buses that could take you every were you want in the continent. Creating a similar but profitable competition for the InterRail a much cheaper way to travel in within Europe. This could be a niche even smaller than the one InterRail actually posses but can be a start, for the pass to be knowledgeable in the market place. As a general market analysis, the InterRail is in great positioning on the travel market. Giving the ability to travel all around Europe for a low cost, providing destination to every corner. The strength of the product makes it an incomparable experience, due to the factor that is an network of companies that have to share the expenses on the railing, and by that case, created an group for that same reason. As for the railing, its part of it weakness because of the fact that a railway route has to be made in order to create the destination, but what about those destination, not much frequent, but get to have a share in the audience options. Will it be profitable to have that destination; will it be profitable to have the railroad made? There is a lot to be discovered in this market but the most intriguing part of all its future are the opportunities they have to become bigger, to expand to different countries to different continents. Also the rapid innovation on train machinery makes the trains arrive faster at their destination and become more profitable an even more environmental friendly. For last, the most direct competitors for the InterRail are the airlines. They can have lower prices for longer destination, creating a disadvantage for the InterRail. Also can be considering the conjunction of the bus owners, having the same effect as the EuRail Group.

Music Appreciation - 961 Words

Music Appreciation Radio Report Instead of attending a concert and writing a concert report, I decided to do the radio report. On April 24, 2007, I listened to the station WWOZ 90.7 FM from seven to eight p.m. It was hosted by Jivin Jean and Neal. The theme of that session was the 50s Rhythm and Blues. Because the Jazz Fest is approaching, they decided to feature some of the artists that would be performing. In which they varied from Percy Sledge to the Fister Sisters. The first song that they played was no other than, Jazz Fest in New Orleans by the Fister Sisters. The lead vocalist of the group was basically singing about the Jazz Fest. The lyrics of the song featured a lot of history about New Orleans night†¦show more content†¦The next song was Golden Eagles Indian Red. It began with an Indian chant with other Indians pledging in the background. They were saying how they were the Indians of the Nation. It had a live feeling to it because you could hear the tambourines, Indian drums, and the Indians yelling in the background. Charlie Millers Piano Night 2003 featured only a piano and a saxophone. It was very boring and off tempo to me. It didnt have a melody or much of a beat that you could follow. It was just thrown together. Check Mr. Popeye by Eddie Bo was very outdoorsy to me. It had a live music fest type mood to me. The man was singing about meeting up with Popeye and telling him to check his spinach. The song didnt make much sense to me, but I enjoyed it. I liked Sea Cruise by Johnny Rivers a lot. The man was singing/begging to take a girl on a sea cruise. It reminded me of the movie Cry Baby a little, which is one of my favorites. I enjoyed doing the radio report, but Id rather do a concert report. It was difficult trying to keep up with the names of the songs when they would announce it. At a concert I would be given a program to follow. But my overall experience with itShow MoreRelatedI Have A Deep Appreciation Of Music856 Words   |  4 Pagesme t o truly use the skills I have learned in my music classes to develop a deeper appreciation of music. Yang’s demeanor as a pianist, his talent, and his attention to detail allowed him to transform Chopin’s piece into a piece all his own. I have a deep appreciation for Chopin, but I had never been able to see his pieces performed live before I came to Dickinson. The classes I have taken at Dickinson helped give me the language to interpret music, analyze performances, and finally understand whyRead MoreMusic Appreciation Of The New York Philharmonic1422 Words   |  6 Pages The paper at hand is a music appreciation of The New York Philharmonic’s performance of Gustav Holst’s The Planets at Avery Fisher Hall, New York, on 7th July 2013 at 3:00 p.m. This tenth season of Summertime Classics, presented by The New York Philharmonic, features Bramwell Tovey, who has been the host as well as the conductor of this series since its commencement in 2004 (Gilbert, 2 013, p.1). Tovey, a Grammy-winning conductor is renowned all around the world as a highly versatile musician dueRead MoreMusic Appreciation: The Impact of Music on Mood949 Words   |  4 Pagesinvestment in music derives from its ability to convey emotions(Gebauer, Kringelbach and Vuust 2012.) 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(Nesoff 2003) This is not just happening in poor school districts it is happening in large districtsRead MoreBand Nerds versus Underdeveloped Brains700 Words   |  3 Pagesmost importantly, can taking a music class not only benefit your life in the band hall, but out of it as well? The ACT and SAT are tests we take usually as an upperclassman in high school. According to the Texas Music Education Association, the average SAT score for those who take it is 1,465 The National Report of the SAT Test Takers published by the Princeton Board of Education states, â€Å"Students with coursework/experience in music performance and music appreciation scored higher on the SAT: TheyRead MoreMy Most Positive Memories Of Music1737 Words   |  7 PagesMusic by: Anthony salcone One of my most positive memories I have is of when I was about six years old. I was sitting in the basement of my house with my dad, who was playing a song on his 80’s stereo system. It was an old record album song by the â€Å"Doors†. I remember how every note felt, so loud and clear, every beat, and the sound flowed through me. As I listened, I picked up my toy airplane and moved it around in the sky, â€Å"flying† it to the music. I feel like lots of people tend to remember badRead More Music in Education1081 Words   |  5 Pages Why Music Is Important To Having A Complete Education nbsp;nbsp;nbsp;nbsp;nbsp;With school budget cuts, and no music instruments, more and more people are beginning to realize the benefits of having music in education. Providing music as part of education helps develop intelligence that leads to greater success in school and in life. Everyone from VH1 Save The Music to The National Association For Music Education agree that, â€Å"Every student in the nation should have an education in the arts

Disney Version Of The Cinderella Movie - 912 Words

Ever since childhood I have always loved the fairy tail of Cinderella. Ever since the original disney version of the cinderella movie created in the 1950s, many modern versions of the movie have been made. I have watched every remake ever made of this movie. One of my all time favorite modern remakes of this movie is called â€Å"Another Cinderella Story†. Although the story line of the movie remains the same many aspects of the movie change as well in order to make the movie unique. The original version of the disney cinderella movie is about a girl who s father remarries after her mothers death. Soon after being married he died, leaving cinderella with her evil step mother and two step sisters. Cinderella step mother forced her to become the servant of their house. In the movie Another Cinderella Story the beginning story line starts off the same. However, the disney version of cinderella is a animated cartoon version with many fantasies and unrealistic talking mice and fair y god mothers. In the modern version of the cinderella movie â€Å"Another Cinderella Story† the movie is made with real actors. Something else that changes from the cartoon version of cinderella to the modern version is the name of the actors. â€Å"Cinderella† is Mary in the modern take of another cinderella story and â€Å"The Prince† is Joey. Unlike in the original cinderella movie, the movie another cinderella story is based on music and dance. Mary is a dancer and Joey is a popular singer and dancer. Towards theShow MoreRelatedAnalysis Of Disney s Fairy Tales 847 Words   |  4 Pages only adults read the tales. In the 1950s, Walt Disney created a non-violent version of the classic Grimm fairytale, Cinderella. 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The original fairytale of Cinderella, by the Brother’s Grimm, wasRead MoreDisney s Adaptation Of Cinderella962 Words   |  4 PagesWalt Disney’s adaptation of â€Å"Cinderella† is one of the sweetest and most popular Disney stories. However, the original story of â€Å"Cinderella†, written by the Grimm Brothers’, is anything but sweet. The Grimm Brothers’ story focuses on a child that is abused and neglected by her family. Besides the abuse, this fairy tale is extremely brutal and gory. The Grimm Brothers’ also made this story exc eptionally complicated, especially for the young children it was written for. Because this story containedRead MoreFairy Tales Are Imaginary And Magical Short Stories1535 Words   |  7 PagesDisney has always been a good childhood friend for most of children. When talking about Disney, kids will remember about The Happiest Place on Earth, where they get to spend their time with princesses, taking photos with their favorite Disney characters, and sometimes they can even dress like one. Or the kids will think about their favorite movies that they watch with their parents such as The Little Mermaid, Cinderella, Snow White, etc. and dream that someday they will have the everlasting loveRead MoreCinderella Compare and Contrast Essay809 Words   |  4 Pagesthe Grimm version and the Disney version of Cinderella, however the Grimm version definitely exemplifies the theme more effectively than the Disney version does. The Grimm version and the Disney version of Cinderella both include punishment to the stepsisters for how they treated Cinderella and they both exemplify the theme. For example, in both versions, the stepsisters do not get to what they want,which is to marry the prince and for Cinderella not to be happy. The Disney version kept it thisRead MoreEssay on cinderella1579 Words   |  7 Pages Cinderella: Once Upon A Time The story of Cinderella has appealed to a number of audiences since its earliest dated version in A.D. 850. Even with the extensive selection of fairy tales in existence, quot;Cinderellaquot; is undoubtedly the best known in the world, with over 700 versions of this story available. However, this popularity is not limited strictly to literature, for the Cinderella theme is also seen in many movie productions. Two movies, Walt Disneys Cinderella and Andy TennantsRead MoreRags to Riches1447 Words   |  6 Pagesacross the world. Cinderella may be the most popular story of a troubled young girl that there has ever been. There are certain themes throughout the story that seem to make it as popular as it is. Some of these ideas include deception, disguise, images, and power. However depending on the version of the tale some are easier to unveil than others. One of the ways that the story Cinderella has come to American culture is through the Disneys nineteen fifty animated version. The movie was based closely

The Civil Rights Act Of 1964 - 1689 Words

The Civil Rights Act of 1964 ended state and local laws that involved segregation, prohibiting legal discrimination based on ethnicity, color, race, sex, and religion. Now, after much time has passed, people can pose the question: how prominent is segregation in today’s society? In particular, Chicago, the third largest city in the United States, poses interesting dynamics concerning this question. For one, the city consistently has high crime and murder rates in specific areas, while other parts of the city show low rates in comparison. One researcher Richard Reeves states, Even in a country marked by high levels of segregation, Chicago stands out (qtd. in Luhby). Therefore, many would agree that laws prohibiting segregation didn’t necessarily get rid of it. These laws, such as the Civil Rights Act of 1964, did not bring together different groups of people, and most certainly haven’t prevented segregation regarding other facets of life, areas not so easily defin ed by the law. Segregation and the problems it creates, further leads to unfair disadvantages placed on members of certain communities. Here, through the examination of numerous texts and social dynamics, various aspects of segregation in Chicago will be explored to argue how segregation is still a dominant and troubling part of Chicago, and how it has drastic consequences. In Chicago, the quantitative evidence of crime rates and other statistics are important in displaying the extent of racial segregation inShow MoreRelatedCivil Rights Act of 19641840 Words   |  8 PagesBefore the Civil Rights Act of 1964, segregation in the United States was commonly practiced in many of the Southern and Border States. This segregation while supposed to be separate but equal, was hardly that. Blacks in the South were discriminated against repeatedly while laws did nothing to protect their individual rights. The Civil Rights Act of 1964 ridded the nation of this legal segregation and cleared a path towards equality and integration. The passage of this Act, while forever alteringRead More Civil Rights Act of 1964 Essay1338 Words   |  6 Pages The Civil Rights Act of 1964 resulted from one of the most controversial House and Senate debates in history. It was also the biggest piece of civil rights legislation ever passed. The bill actually evolved from previous civil rights bills in the late 1950’s and early 1960’s. The bill passed through both houses finally on July 2, 1964 and was signed into law at 6:55 P.M. EST by President Lyndon Johnson. The act was originally drawn up in 1962 under President Kennedy before his assassinationRead MoreEssay on Civil Rights Act of 19646131 Words   |  25 PagesThe Civil Rights Act of 1964 Danielle Endler Human Resources 4050, Spring 2013 Semester Professor David Penkrot May 3, 2013 The Civil Rights Act of 1964 is considered by some to be one of the most important laws in American history. (The Most Important Cases, Speeches, Laws Documents in American History) This Act was signed into law by President Lyndon B. Johnson on July 2, 1964 and it is a â€Å"comprehensive federal statute aimed at reducing discrimination in public accommodations and employmentRead MoreThe Civil Rights Act Of 1964879 Words   |  4 PagesPresident John F. Kennedy s New Frontier programs, Johnson wanted to expand civil rights and wage war on poverty. More than fifty years later, the effects of the Great Society on American life can still be felt. Civil rights fell under the scope of Johnson s Great Society programs. Johnson signed the Civil Rights Act of 1964, a law that ended discrimination in the US at all levels of government. Without the Civil Rights Act of 1964, blacks and other people of color would not have the opportunity to runRead MoreThe Civil Rights Act Of 1964925 Words   |  4 PagesAmericans and even immigrants are afforded their basic civil rights based on the Civil Rights Act of 1964. The act, which was signed into law on July 2, 1964, declared all discrimination for any reason based on race, color, religion, sex, or national origin will be deemed illegal in the United States (National Park Service, n.d.). When the act was enacted, people had to become more open minded; more accepting to the various cultures and backgrounds of individuals. Understanding that concept leadsRead MoreThe Civil Rights Act Of 1964848 Words   |  4 PagesVII, Civil Rights Act of 1964, followed by a brief description of person al experiences involving discrimination, and concluding with a reflection as to how the American workforce is protected by law. The writing will cover any ethically related issues, personal thoughts and ideas, and illustrations of how the law pertains directly to personal events, as well as provide direct links to any and all reference material covered under the purpose of this writing. Title VII, Civil Rights Act of 1964 TheRead MoreThe Civil Rights Act Of 19641702 Words   |  7 Pagessubject to, and the subject of, discrimination. The Civil Rights Act of 1964 originally did not include gender in the bill’s wording. Were it not for a backhanded comment made in jest by a backward congressman, women would not have been afforded equal rights protection in employment (Freeman, 1991; 2004). President Harry Truman inaugurated the legal Civil Rights Movement. Though people of color had long been yearning and fighting for their rights, President Truman began this legal process nationallyRead MoreThe Civil Rights Act Of 19641106 Words   |  5 Pages†(Cassanello). The Civil Rights Act of 1964 was the most influential event in the Civil Rights Movement because it paved way for ending discrimination and segregation, and giving more rights to African- Americans. During the Civil Rights Movement African- Americans were fighting to get their rights that were being taken away from them little by little. Starting in 1955 and going well into the late 1960’s early 1970’s, African- Americans started to protest against discriminatory laws and acts such as JimRead MoreThe Civil Rights Act Of 1964880 Words   |  4 Pagesbetween conflicting viewpoints are still being faced by Americans today. (Tiona/Claire) Equality for African Americans has made remarkable progress since the approval of the Civil Rights Act, but discrimination continues. A significant step towards racial equality was the Civil Rights Act of 1964, proposed by John F. Kennedy. This act brought an end to segregation in public facilities such as buses, restaurants, hotels, and places of entertainment. It also banned employment discrimination on the termsRead MoreThe Civil Right Act Of 19641072 Words   |  5 PagesTitle VII of the Civil Right Act of 1964, and both under the Disparate Treatment and Disparate Impact. Dunlap feels that he has been discriminated during the interview process. The district court concluded that TVAs subjective hiring process permitted racial bias against the plaintiff and other black job applicants. Tennessee Valley Authorities was found guilty of discrimination against the plaintiff. The Title Vii of the Civil Right Act of 1964 enforces the constitutional right to vote, to confer

Marketing Plan For Oxfam Shop

Question: Discuss about the Marketing Plan For Oxfam Shop. Answer: Product Brief Product Description Hand Carved Marble Vase Haat Black Hand carved marble vase has been intricately carved by the Indian workers to create an elegant and classy floral marble vase. Natural stone has been used for carving the figure and then painted with floral pattern. The artisans of India have created the picture using the original works of India called as art of jali. Jali is a traditional art of India which consists of open carving and painting work and was one of the renowned arts during the medieval period of India. After the painting work is complete the stone are kept in direct sunlight and moonlight. The marble soaks the energy of sun and moon to recharge itself. This makes the work more durable. The vase has been designed for the purpose of home dcor and a show piece item. It can also be used as a flower pot in the home. Why this Product In spite of being one of the growing economies of the world, India is going through employment crisis. India has 56 percent labor-force to population ratio which is very low when compared to the 64 percent which is the ratio for the entire world. India is counted among the countries with the lowest female labor force participation rate. Most of the workers are self employed in the country and lack resources and support. Approximately eighteen percent of the workforce is casual labor, consistently looking for job opportunities on daily basis to support their households (Sharma, 2014). India is a country with rich heritage and culture which has been preserved within the small villages and towns of India. The skilled workers are engaged into artefact work of brass, handicrafts, marble, wood, pottery and other traditional works. India is known for its handicraft work which is distributed all across the world (Business Standard, 2016). The product would provide support to the unemployed population of India by giving them an opportunity of engaging in permanent work. The people no longer would have to look for daily basis job and would get an opportunity to showcase their skills and creativity outside India. The product would work towards the welfare of the poor people by creating permanent job opportunities to create better social lives. This would help Oxfam to achieve its goals and objective to create long lasting solutions and eradicate poverty. Further, the product would attract the target audience in Australia because of its antique and unique features. Product Key Features Hand carved marble vase is an antique product carved by Indian artisans. Its floral pattern is a reflection of rich Indian culture and tradition. Jali art has been used to create the floral pattern on the vase to give an elegant look. Its print and design reminds of the rich Indian culture and tradition which gets back to the medieval period. It is a symbol that represents the intricacy of art work that existed during the Mughal Empire in India. Marble vase has preserved the culture of India through its intricate design and hand carving work. Vase can be used as a home dcor item and a flower pot. Further, a booklet would also be provided to give an overview of history of Indian culture and tradition so that the customer understands the value of the antique piece. Objective Smart Rule SMART is a marketing methodology to create a layout for a campaign with specific, measurable, achievable, realistic and timed objectives (Reece, Tasner, Davila, Epstein, Shelton, Light and Kiddon, 2013). SMART Goal: To launch hand carved marble vase and increase the sales of vase by 20 percent in the next financial year of Oxfam Shop. The above goal is specific with the figure of 20 percent, can be measured by next financial year, realistic and achievable within a years time period. One year plan Marketing plan would help to develop a target market, unique selling proposition, pricing and positioning strategy and a distribution plan. Target Market The product is designed for middle class consumers which comprises of 66 percent of the Australian population (Powell, 2016). Females, Boomers in transition and professional youngsters would be the target market for the product. Middle Aged Females: The ladies who are between the ages 35-50 would be the primary target market for the product (Mplans, 2016). They are settled with their families and contribute to the decoration and designing of the home. These ladies are socially active and prefer to shop with their groups. They would contribute to the major sales revenues. Boomers in Transition: This market segments ranges between the ages 50 to 65. These are the people who are changing their houses which could be due to retirement or going through some other transition in their lives. The females are again the decision makers for the household and decoration. Professional youngsters: They are the couples between the ages 25 to 35 preparing for their houses. They look forward to decorate their home to start their new lives (Mplans, 2016). The plan is to target the mass market share to drive huge sales of the product and achieve economies of scale to provide a fair price to the Indian workers. Unique Selling Proposition The products unique selling proposition is that it is hand carved by the artisans and preserves the traditional values of India. The hand carved marble vase is an antique piece which is not available at any outlet in Australia. Pricing and Positioning Strategy Pricing strategy play a great role in generating sales revenue for a product. Pricing helps to position the product in the minds of the people (Lavinsky, 2013). Consumers perceive the value of the product from the price of product. Economy pricing strategy would be used to target the middle class consumer. Since the cost price of the product would be low, therefore, economy pricing strategy would be suitable to drive huge sales. A right pricing strategy would help to position the product in the minds of consumers. Economical pricing strategy would to target the mass market to increase the sales of the product. Distribution Plan The product would be available online on the Oxfam Shop and at the stores of Oxfam in Australia. Environmental Analysis Industry The market industry has been forecasted to grow by 4.2 percent during the tenure 2015 to 2020 (Pre Newswire, 2016). The reason for growth has been justified by the growing market of real estate industry. The people have become conscious regarding the usage of products and are more inclined towards eco-friendly products to reduce the environmental impact. The changing lifestyle and the rising income of consumers have been forecasted as the reason for future growth. Competitors Oxfam faces major competition from the online retailers such as Amazon, eBay, Hive and other online portals (E Marketer, 2015). Further, the international retail chains are also a competition for Oxfam Shop because they provide the goods at the lowest prices and operate on very low margins. Customer Profile The customers of Oxfam Shop are those who look forward for products at an economical price. They are very price sensitive and generally belong to low income segment. They look for the most economical products and are attracted by the discounts and promotional offers (Oxfam Australia, 2014). Current Strategies Oxfam organization thrives towards reducing the poverty of the world by providing them job opportunities to the workers of developing countries. Oxfam conducts programs and events to influence the minds of the people. Oxfam influences the public through humanitarian appeals for which it receives great response (Oxfam Australia, 2014). Opportunities and Strengths Oxfam has defined its vision and goals very clearly due to which consumers is inclined towards the brand (Oxfam Australia, 2014). It has established a strong network across the globe by creating strong relationship with the suppliers. It provides all the day to day needs of the people through its stores and online web portal. Oxfam has a huge scope to expand its network across the globe through advertising, creating suppliers and opening the stores. Strategy Formulation Customers Segmentation Segmentation is the process of grouping individuals who have similar attributes and characteristics. It helps to understand the needs and requirements of the market and then catering a different product for each market segment as per their requirements. Every customer has a different need based on his income, interest, age and needs. Therefore, a single product or service would not attract every customer. The customers are divided on the basis of demography of country, geographic location of customer, behavior and psychographic. Segmenting the customers based on these four variables helps a company to understand its target customer and then design a product accordingly (Kotler, 2012). Now the product could have various segments based on these four variables. Australian population would have same geographic location. Customers behavior and psychographic varies from low income level to high income level and age group of the consumers. Targeting Retail industry has grown to be very wide and people have different tastes for products which are influenced by their income, interest and group. The countrys population has increased by 1.4 percent in the year 2016 and has around 66 percent of the population as middle class (Australian Bureau of Statistics, 2016). Middle class population looks for economical product in the market for their home dcor. Now in order to achieve huge sales of the product, middle class segment is selected who are price sensitive. This segment looks forward to receive value for their money and do not wish to invest huge amount of money on their lifestyle. Within a middle class segment, there are people with different ages, behavior, psychology and location. Here, the geographical location is Australia, therefore, geographical segmentation is not required. Further, customers behavior and psychology is influenced by their age group because the people around always have an impact on the opinions of the customer, for instance, people maintain their standards of living according to their colleagues and friends. Therefore, middle class segment can be further categorized into three sub-categories based on the age group of people. Middle aged females, boomers in transition and professional youngsters are the three categories for further division. The targets segment is further categorized as primary and secondary target market. Middle Aged Females: The ladies who are between the ages 35-50 would be the primary target market for the product (Mplans, 2016). Primary target market drives the major sales for the product. Boomers in Transition: This market segments ranges between the ages 50 to 65. These are the people who are changing their houses which could be due to retirement or going through some other transition in their lives. This is the secondary target market and contributes towards extra income of the product. Professional youngsters: They are the couples between the ages 25 to 35 preparing for their houses (Mplans, 2016). This is again the secondary target market. The plan is to target the mass market share to drive huge sales of the product and achieve economies of scale to provide a fair price to the Indian workers. Positioning Positioning is influencing the minds of the consumers by creating an image of the product in their minds as compared to its competitors (Kotler and Armstrong, 2014). Product can be positioned through its price, application, quality which would be its unique selling proposition. Unique selling proposition of the product is that it represents the art work of the medieval period in India. It is hand carved by the Indian artisans, which would connect the customer with the India values and tradition. Marketing Mix Product A right product is required to satisfy the needs and requirements of the consumers (Kotler and Armstrong, 2014). Hand carved marble vase is a unique product which can be used by every Australian for the household purpose. Promotion Product promotion would be carried out through out stores display on occasions and festivals when customers are looking forward to buy something for their home dcor. Apart from that, initial discount offers could also be introduced such as combo offer wherein customer would save money by purchasing 2 or more products together. Social network website such as Facebook, Twitter, Google Plus and others provide a great platform for promoting products through direct customer reach. Price Price is an important component to drive sales for a product. Price builds a perception of the brand and product in the minds of consumer (Kotler and Armstrong, 2014). The price of the product would economical to increase the sales revenue and achieve economies of scale. Place The product would be made available at the nearby stores of Oxfam Shop and a consumer can also purchase the product online from the Oxfam website. Conclusion The report has successfully created a marketing plan for the Oxfam Shop. Hand carved marble vase has been introduced as a new product in the Australian market. The products unique selling proposition is that it represents the art work of medieval period of India and has been created by the artisans who have been suffering through poverty. Economical pricing strategy has been used to target mass market share and achieve economies of scale. Promotions would be carried out through out store marketing and social media network. Further, the report has analyzed the market industry trend to grow by 4.2 percent during 2015 to 2020. References Australian Bureau of Statistics. (2016). Australian Demographic Statistics, Jun 2016. Australian Bureau of Statistics. Available at: https://www.abs.gov.au/ausstats/abs@.nsf/mf/3101.0 [Accessed Online 25 Jan 2017]. Business Standard. (2016). Minority communities' artisans to showcase talent at IITF. Business Standard. Available at: https://www.business-standard.com/article/news-ians/minority-communities-artisans-to-showcase-talent-at-iitf-116101801188_1.html [Accessed Online 24 Jan 2017]. Dudovskiy, J. (2016). Amazon SWOT Analysis. Research Methodology. Available at: https://research-methodology.net/amazon-swot-analysis/ [Accessed Online]. E Marketer. (2015). Australian Retail Ecommerce Sales to Top $10 Billion in 2015. E Marketer. Available at: https://www.emarketer.com/Article/Australian-Retail-Ecommerce-Sales-Top-10-Billion-2015/1011823 [Accessed Online 25 Jan 2017]. Kotler, P. (2012). Marketing Management. London: Pearson Education. Kotler, P., and Arstrong, G. (2014). Principles of Marketing. US: Pearson. Lavinsky, D. (2013). Marketing Plan Template: Exactly What To Include. Forbes. Available at: https://www.forbes.com/sites/davelavinsky/2013/09/30/marketing-plan-template-exactly-what-to-include/#399ce9353b82 [Accessed Online 24 Jan 2017]. Mplans. (2016). Home Decorating Retail Marketing Plan. Mplans. Available at: https://www.mplans.com/home_decorating_retail_marketing_plan/marketing_strategy_fc.php [Accessed Online 24 Jan 2017]. Oxfam Australia. (2014). The Power of People Against Poverty. Oxfam Australia Strategic Plan. Available at: https://www.oxfam.org.au/wp-content/uploads/2014/03/2014_strategic_plan_fa_web5.pdf [Accessed Online 25 Jan 2017]. Powell, R. (2015). Australia's middle class no longer the world's wealthiest. The Sydney Morning Herald. Available at: https://www.smh.com.au/business/the-economy/australias-middle-class-no-longer-the-worlds-wealthiest-20151013-gk7pwa.html PR Newswire. (2016). World Home Decor Market - Expected to Garner $664.0 Billion, by 2020. PR Newswire. Available at: https://www.prnewswire.com/news-releases/world-home-decor-market---expected-to-garner-6640-billion-by-2020-565775251.html [Accessed Online 25 Jan 2017]. Reece, M.,Tasner, M., Davila, T., Epstein, M., Shelton, R., Light, L., and Kiddon, J. (2013). How to Innovate in Marketing. New Jersey: FT Press. Sharma, A.N. (2014). India Labour and Employment Report 2014: Workers in the era of Globalization. Institute of Human Development. Available at: https://www.ihdindia.org/ILERpdf/Highlights%20of%20the%20Report.pdf [Accessed Online 24 Jan 2017].

Review on Theories of International Politics and Zombies by Daniel Dresner

Introduction Daniel Dresner is one of the scholars who conducted a critical review on theories of international relations, including realism. The scholar notes in his works ‘Theories of International Politics and Zombies’ that powerful states are always in search of effective ways of conquering enemies.Advertising We will write a custom essay sample on Review on ‘Theories of International Politics and Zombies’ by Daniel Dresner specifically for you for only $16.05 $11/page Learn More He observes that the emergence of the Zombies would be the perfect solution to the problems facing powerful states. The scholar observes that Zombies are more dangerous as compared to Vampires and witches since they can eradicate humanity from the face of the earth. The emergence of Zombies threatens world security. Therefore, it calls for the attention of both state and non-state actors. Zombies are unstoppable since they have the capability to cro ss state borders. Therefore, Zombies can affect the governance structures of various states. In chapter eight, Dresner compares Zombies to other global problems facing states, such as climate change, political instabilities, and endemics. From the chapter, it is evident that the tenets of realism are brought out clearly. However, some aspects of the theory are not explored. This article aims at evaluating the views of Dresner as regards to realism. Strengths From a realist perspective, the state is the unit of analysis implying that other actors are not considered. The behavior of a state in the international system is influenced by the superpower. If there is change in polarity, the state tends to adjust its foreign policies to reflect the changes. In other words, this means that the international system is anarchical whereby the most powerful states will always use force to ensure compliance from weak states.Advertising Looking for essay on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More In chapter eight, Dresner observes that unstable cooperation among states is always the order of the day in the international system. The scholar uses various movies to show that human beings rarely unite when faced with Zombies. In the same way, states are simply concerned about national interests. They will only intervene to solve a problem in the international system if their national interests are at stake. Furthermore, the scholar notes that the threat of Zombies may force individuals to form alliances. In the international system, realists believe that states form military alliances only to strengthen their military power but not to liberate other states. In chapter eight, the scholar observes that states form alliances but they do not commit themselves to the treaties formed. For instance, the meeting between Gorbachev and Ronald Reagan in 1985 was meant to solve common problems. The US president claime d that Russia had to form an alliance with the US because they were both faced with a common problem, which was terrorism. Terrorism is currently treated as a global problem affecting the stability of many states. Terrorism is an example of a Zombie because no state is spared. However, powerful states seek the assistance of weak states to enhance their national security. For instance, weak states such as Kenya, are adopting anti-terrorist policies. In Kenya, the bill legalizing anti-terrorist policies is ready. In fact, it has already been approved by parliament. This does not exist to benefit Kenyans. It exists to serve the interests of powerful states since they have heavily invested in the country.Advertising We will write a custom essay sample on Review on ‘Theories of International Politics and Zombies’ by Daniel Dresner specifically for you for only $16.05 $11/page Learn More In the international system, realists argue that states rar ely cooperate due to mistrust and suspicion. States use all available means to maintain sovereignty. Just like in the state of nature where life was anarchical and short-lived, states are selfish and brutal. States do not consider ethical implications of their behavior. In fact, states do not consult the electorate on matters related to foreign policies. Foreign policy is considered high politics implying that politicizing it would expose the state to enemies. Dresner notes that states would use Zombies to maintain state sovereignty. For instance, states such as Spain, which faces resistance from secessionist group, would use Zombies to discipline long-term rivals. Some states, such as Congo, Sudan, Uganda, India, China, and Mexico, would as well use Zombies to censor irredentist movements. Some states have been sharing state powers with terrorist groups. Rebel groups demand that national governments must consult them before implementing important policies. In Spain, Basque has been controlling some parts of the country. The government is forced to engage in peaceful negotiations with such groups because of lack of alternatives. Zombies would offer a solution to states facing opposition from irredentist movements. Weaknesses Even though Dresner addresses some important issues regarding international relations theory, some parts of his works need further development. The scholar posits that the carbon footprint for Zombies is very low.Advertising Looking for essay on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More He further notes that Zombies have the ability of walking but they cannot drive. Since he compares Zombies to serious problems facing states, the statement is inaccurate. Serious problems, such as those related to terrorism and climate change, are circulating at a high rate. This means that Zombies can actually drive. Global warming started as a minor problem in 1980. In fact, states never cared about coming up with strategies on how to conserve the environment. In the current international system, the issue of environmental conservation threatens world peace. Developed states argue that developing states should adopt sustainable development policies whereby industries should follow strict environmental laws. However, developing countries claim rich states should fund programs aimed at conserving the environment. Since national interests always guide states, none of the sides is willing to give in to the demands of the other. Another weakness is that Dresner recommends states to con vert some individuals into Zombies (Drezner 80). As already noted, Zombies are dangerous creatures that have the capability of destroying the world. If individuals are converted into Zombies, terrorist groups could as well acquire their services. This would therefore pose a great challenge to governments. Converting a section of the population into Zombies means training people to be terrorists. Some scholars claim that the world’s most dangerous terrorist groups, such as Al Qaeda, obtain its training from powerful states such the US and Russia. Terrorist groups have sufficient resources that might help them procure the services of government experts. Since governments are reluctant to offer huge allowances to individuals, terrorist groups would take this advantage to lure experts trained by the government. Some reports claim the world’s deadliest terrorists, such as Osama bin Laden, trained in the US. Therefore, the views of Dresner regarding converting a section of t he population to Zombies are misplaced. If governments are to fight terrorism, efficient strategies must be employed. The government cannot employ similar strategies as those of terrorists to protect lives. The government represents public interests implying that it must provide security to each person using conventional means. Converting people to Zombies would be considered unethical. Works Cited Drezner, Daniel. Theories of International Politics and Zombies. Princeton: Princeton University Press, 2011. Print. This essay on Review on ‘Theories of International Politics and Zombies’ by Daniel Dresner was written and submitted by user Casey Carter to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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