Wednesday, January 29, 2020

Multi-Cultural Paper Essay Example for Free

Multi-Cultural Paper Essay Introduction Finding a â€Å"multicultural† experience that brings me out of my comfort zone is something I found difficult. I moved to the city but am a small town girl at heart. I grew up riding a dirt bike, partying in fields, listening to country music, and hosting birthday parties that my friends and I built tree forts at. My first vehicle was a rear-wheel drive manual Chevrolet pick-up truck that I had to put weight in during the winter so I would not slide across the road. I lived on 140 acres of land, and the closest town was 15 minutes away. Since then, I have moved to the city and began, enjoying the convenience of everything like, bringing clothes to the dry cleaners, riding my bike to work, and preferring to lounge by the pool on a summer day, rather than explore like I used to. In college, I studied abroad in Scotland for a semester and had the opportunity to travel around Europe to England, Switzerland, Spain, and France. This experience exposed me to a number of different cultures, currencies, and experiences. It was the highlight of my college experience, but I became extremely homesick after a month and a half and, since then, have had no desire to visit anywhere abroad for longer than a couple of weeks. In addition to being familiar with both the small town and city lifestyles,not many things turn me off or make me uncomfortable. On the other hand, because I come from a small town, there are a few things I am unfamiliar with. I am not as familiar with different races or cultures, the wealth and fashion that comes with living near city suburbs, or the religion of anyone who isn’t Catholic. This is excluding the Europe experience, when I spent most my time in English speaking Scotland. Because of this, I chose three events that would expose me to new things in each one of those categories. Event #1: A Brazilian Carnival The first event took place at the Fine Line Music Cafà © in downtown Minneapolis. Classmate, Sarah Holman and I went to a Brazilian Carnival. I was interested in this sort of event because, in college, I worked at Afton Alps Ski and Snowboard, where they had a Brazilian exchange program and brought a number of Brazilians up for the winter to work. They became the best part of working there most years because they were so much fun and lived life to the fullest during their time in the United States. The event was fun, colorful, active, and something I had never been to before. There were dancers, drummers, people dressed up in costumes, and a band. After the introduction of drummers and dancers, a band began to play. Since we chose to attend on a Sunday afternoon, it was more of a family function but, if we had decided to attend on the Friday or Saturday evening before, I imagine the setting would have become a little wild after a few drinks because the music was so much fun. Instead, kids, parents, and couples were out on the dance floor dancing away innocently. When looking at what I know personally about Brazilians and comparing it to the event, it is clear that they typically like to have a good time. Their music is good, the people are often good looking, and they are extremely passionate about where they come from and their culture. My behaviors will not change in the workplace because of this event but the carnival did confirm the impression I had of Brazilian culture. Event #2: Omaha Fashion Week The second event took place in Omaha, Nebraska, where my youngest sister now lives. Once we found out that she would be walking in two of the shows, on both Friday and Saturday night, my mom, sister, her husband, and my boyfriend and I began planning our trip right away. When planning for the shows, I had no idea what to expect. I have never been to a fashion show, know nothing about fashion and, most importantly, I had no idea what to wear! Going into the first night we had been traveling all day, were hungry, and the guys weren’t around yet to stay at the hotel and babysit so we had to bring my two-year old nephew. One of the things that I am most insecure about is not knowing what to do and, worse, looking like I do not know what to do, in any given situation. To explain, I am always tentative to try new restaurants because I know that each one has a different culture that I may not fit in with. The way they do things, like the way one orders, dresses, and acts, are always altered. This doesn’t mean I avoid the experience but, when deciding to go somewhere new, I always get a nervous feeling with some immediate regret, wishing I had chosen to go somewhere familiar. This is something I am working on because, every time the experience is done, I’m glad it happened and always want to try something else new as soon as possible. This is how I felt going into Omaha Fashion Week. This time, I was more excited to see my sister but, since I was with my mom, sister and a two-year old at an adult event, and since they also had no clue what was going on, I was mortified. The first night felt like a warm-up, and I began to understand the scenery, people, what was happening, and everything else that was going on. There were individuals who were much more casual looking than me, but there also many who were more dressed up. By the end of the night I felt like I could pick out the more important faces by just looking around the crowd. My method probably wasn’t very accurate, but it led to some excellent people watching. The second night was a girl’s night, consisting of my mom, sister, and me. We were able to leave the boys and nephew at the hotel for the evening. Learning from the first night, we showed up right when the event was supposed to begin, which means that we only had to wait half an hour for the show to start, instead of an hour, like the night before. We made sure to get some pictures on the red carpet and relax while enjoying a couple drinks in advance. The challenge for me going into this event was having to go somewhere new, where I had no idea what the culture was going to be like. When looking at the event in a professional context, I was intimidated, going in, by those whom I thought were â€Å"better† than me. Meaning, those who know fashion, have money, status, and the wealthy (not so nice) personalities you see on teenage television shows. I did not encounter any of these stereotypes when at the event. Everyone seemed to be enjoying themselves and not judging, as I would have thought. This makes me think of those who are more successful and intimidating than I in a professional environment. As I have always been taught, treat others as you would like to be treated. This is something I will remember in the workplace for future reference. If I go in treating someone with the respect I would like to get in return, chances are they will treat me with the same respect. I feel that going to this fashion show cemented this lesson for me. I need to not concentrate on my insecurities as much, and, instead focus on treating everyone the same. This event did not confirm the stereotypes I had imagined like everyone being snobby, rich, and over the top. Looking back on the weekend, I think of it as one of the best times I’ve had yet for year 2013, all because I stepped out of my comfort zone. Interview #1 In attempt to deepen the Omaha Fashion Week experience, I interviewed a friend’s sister, Michelle Olson, who is an extremely successful plus size model, living in New York City. Michelle has experienced a much different lifestyle that is very foreign to me; one that I can relate to class and to the multi-cultural experience above. I was able to ask the questions and get the answers below: Michelle Olson Interviewee #1 Michelle Olson Interviewee #1 Q: In class we talked a lot about one’s personal brand. As a model, I assume your personal brand is extremely important and somewhat determines your reputation in the industry. Is this true? Do you have any examples of this you can expand on? A: Personal brand is important in modeling because we have to show our personality somehow with only a few minutes. So its important to just be yourself and wear what you like. A lot of clients are particular about a models personality because they want to show their brand a certain way and target a certain customer. We also cant be too eccentric or too trendy because some clients are just looking for a blank canvas and one that they know their clothes will look good on without being too distracted by the person and their own style. Q: In the business environment one usually has to work hard to advance or know someone to get ahead. Is this true in modeling as well? How do you climb in your industry? A: Eventually a model can [achieve this ] by booking big clients and then having them like you enough to re-book you again. People and clients also tend to take notice, usually if a model books editorials in big magazines. Q: Is it difficult to keep your values in this industry? Is it difficult while keeping a positive image for yourself amongst peers? A: I have been lucky so far in my career in that I have only had good experiences as far as boundaries and my personal values go. Everyone I have worked for have been very respectful and professional. Its important to have an agent that cares about you and will only send you out to legit, professional companies. Q: We also discussed virtual groups/communication in class. Is this a common form of communication in this industry or is it usually easier to do things in person? A: Email is a very important communication tool in my industry. Most of my communication with my agents is by email. All my job details are always emailed to me before the job. When I am in New York, I usually have to actually go in and see and talk to the agents in person at least once a week, sometimes more. Castings however are always in person. They are usually just quick little interview type things where you go and meet the client, have them look at your portfolio, and sometimes maybe take a couple pictures and try on some clothes. If you are unable to see them in person then our agents usually just send our portfolio for them to look at. Q: With the perspective of models being stick thin, does this pressure you to be this way? A: Working as a plus size model is another world than working as a straight size (0-6) model. Plus size is usually like a size 12, so we still have to stay around that size. We still eat very healthy and exercise so that we have good skin and feel good, etc. However, most of us are at our natural size, and therefore theres a lot less stress about size. Its great! Q: Are there â€Å"leaders† in your industry? Or are they always changing because your jobs are always changing? What is that like? A: Our agents are like our bosses. They get us our job so its important to have good relationships with them. We have three of them, and they are all cool and friendly so its quite nice! Obtaining this information from Michelle has provided me with interesting insight on a completely different business environment, than of the corporate life I am used to. Event #3: Scientology Church Tour My third event was a tour and question and answer period at the Saint Paul Church of Scientology. I went to this with three classmates, Sarah, Cody, and Andrea. As mentioned at the beginning of this paper, I am not familiar with many different kinds of religion, beside Catholicism. Through Tom Cruise, I have heard a lot of wonderful things about Scientology. I have also heard the opposite about the religion from his ex-wives. From what I was told, saw, and learned, the experience had a positive impact that made me curious and left me wanting to learn more about the religion. The interesting part about the church is that it focuses on the here and now, versus the Christian religion where their beliefs are based on the Bible, which is many centuries old. The self-guided tour consisted of watching videos to obtain information about the religion. There were different categories, so we could watch the topics we were most interested in. After watching a couple of videos, we felt it would be most beneficial to speak to the tour guide and ask questions about her experiences. From her answers, I gathered that Scientologists like to help people. If you are having troubles in your marriage or need help finding where to go in life, you can join counseling groups. If there is a natural disaster in the world, Scientologists will travel to the location and help out where they can. The part that interested me most is their passion to help individuals with any issues that individual might be having. In a book recommended by Andrea that provided an opposite perspective of Scientology, Jenna Miscavige Hill writes about her â€Å"secret life inside scientology and her harrowing escape† (Beyond Belief, Cover). This is something I wish I would have known about before going into the tour because I would have asked questions in regards to this book. In the book, Jenna explains about her life as a member of the Sea Org, the church’s most devoted core group of Scientology. She describes how she was sent away as a child to receive an education in Scientology, the manual labor she was forced to perform, and the coercion she faced from officials. Nothing about children being sent away to Scientology school was brought up or asked about throughout our time at the Church. After reading the 10 Juiciest Bits about Scientology from Jenna’s book, it made me think twice about what I found out while at the church. Hearing both the positive and negative sides of Scientology will not change the way I act in a professional environment because, knowing both sides of the religion will not diminish the respect I have for other’s personal religious choices. I think the main challenge for the Church of Scientology is the extreme difference in viewpoints you can have on the religion. Those who are Scientologist think it’s the most wonderful thing, but those who know about it and have gotten out have nothing good to say about it. Interview #2 The second interview I conducted did not relate to any of my multicultural experiences, but was instead with a coworker, Violet. Violet is from Uganda, Africa, and came to the United States in January 2000 to attend school at the University of Minnesota. Violet’s experience relates to the â€Å"Chimamanda Adichie: The Danger of a Single Story† video watched in class. Violet Interviewee #2 Violet Interviewee #2 Since this was an in person interview, not many structured questions were asked. Instead, there was a lot of back and forth conversation, unlike the interview with Michelle. When explaining her experiences growing up, Violet made a point on how the way she was raised and lived is only one view, and not everyone was able to live the way she did. Violet comes from a very successful family. She explained how she lived a very privileged life, in Uganda, and does not know what poverty is when asked about it. When her family came to Minnesota, they brought their maid with them, which is not common for many when traveling to the States. Violet came on a student visa. Due to the fact that she was from out of the country, she had to pay almost three times more per semester than most students attending the university. This is something her father paid for so, unlike me and many others, she graduated with no student loans. I asked Violet about the manifestation of personal brand of Africa and she explained that it is very different. One in Africa is unable to choose their personal brand. When interviewing for positions, the question is always, â€Å"Whose son or daughter is that?† not â€Å"How smart or qualified are they?† In Uganda, there is a strong British influence, so class and tribal system is what makes you who are you. It is all about whom you know or who you are related to. Violet never professionally worked in Africa, but states that one’s choices are limited regarding what they can decide to grow up to be. You either plan to be a doctor, lawyer, dentist, or anything else with a designate d path. There are few opportunities and many talents are wasted. Marketing or human resource careers aren’t options or even thought about in Africa when choosing an education path. When Violet came to Minnesota to begin school, she had it in her mind that she was going to become a lawyer. Not until she was almost done with her Bachelor’s degree did she begin to realize that becoming a lawyer was maybe something she didn’t actually want to do. She went on to complete her MBA, with the mind set of beginning to work toward a law degree. She is now a Senior Human Resources Recruiter, and sometimes wishes she had received her Bachelor’s degree in Marketing or Communications, instead of Business, realizing that she was still living in the African career mentality when choosing her education. While people in the US think that an 8% unemployment rate is high, Africa has over 50% unemployment. This is partially because there are not enough businesses to employ everyone. Unlike in the US, there are no government services to help the poor. There is also not as much access to goods like in the US. Not everyone has the convenience to go to stores like Target or Wal-Mart. Lastly, when asked if people treat her different based on what the average American knows about Africans – that they are poor – she admitted that people sometimes do. Some are surprised to learn that she speaks English very well, others reject her when they realize that she is not a suffering African, and the black community does not always accept her as black. She has wondered if she had come over as an African refuge; how things might be different in the way people treat her. The interview with Violet was a further look into what I don’t know about Africa. It gave me knowledge and taught me never to judge based what I see on television or read in books. As Violet made clear at the beginning of our interview, she has only one view point regarding Africa, and not everyone was raised like her. This reminds me to never judge when only hearing one side of the story. This is a lesson that can be brought into the workplace every single day. The two interviews and three multi-cultural experiences opened my eyes to things I would never have known about. I learned about what it was like to attend a fashion show, a different culture, and religion. These experiences changed the way I look at life and the way I approach professional environments. Due to this project, I will search for new experiences that will bring be out of my comfort zone, just like the activities above. References Adichie, Chimamanda, perf. Chimamanda Adichie: The danger of a single story. 2009. Film. March 2013. http://www.ted.com/talks/chimamanda_adichie_the_danger_of_a_single_story.html. Fallon, Kevin. 10 Juiciest Bits From Ex-Scientologist’s Tell-All ‘Beyond Belief’. (2013): n. page. Web. 22 Apr. 2013. Miscavige Hill, Jenna. Beyond Belief: My Secret Life Inside Scientology and My Harrowing Escape. 1. 1. Harpercollins, 2013. 404. Print. Nassalo , Violet. Personal Interview. 9 Apr 2013. Olson, Michelle. E-mail Interview. 4 Apr 2013.

Tuesday, January 21, 2020

strategic business plan Essay -- essays research papers fc

Lars this is how you create a business plan. First you have to set the vision, goals, and objectives of your business. The most important driver for almost any business plan is return on investment (ROI). Commonly, when someone starts to write a business plan for the first time you need to determine what is your objective? The essential planning elements are identifying your objectives. What you are going to sell to whom, when and how you are going to sell it, how much contribution the sales will produce, what the marketing and selling cost will be, and what will be the ROI. Research would be your next step. Your market research should focus on the information you need, to help you to formulate a strategic plan and make business decisions. Market information potentially covers a vast range of data, from global macro-trends and statistics, to very specific and detailed local or technical information, so it’s important to decide what is actually relevant and necessary to know. However there’s no point spending time researching global statistical economic and demographic data if you are developing a strategy for a relatively small or local business. It would be far more useful to carry out your own primary research about the local target market, buying patterns and preferences, local competitors, their prices and service offerings. First establish or confirm the aims of the business. Then state the objectives of the business unit you are planning to develop. Determine what is the business aiming to do over the next one, three, and five years? Next define your mission statement. All businesses need a mission statement. It announces clearly to your staff, shareholders and customers what you are in business to do. You can involve staff in defining and refining the business’s mission statement, which helps develop a sense of ownership and responsibility. Producing and announcing the mission statement, is also an excellent process for focusing attention on the business’s priorities, and particularly the emphasis on customer service. After your mission statement you must understand and define clearly what you are providing to your customers. This description should normally go beyond your products or services, and must include the way you do business, and what business benefits your customers derive from your products and services, and from doing ... ... and self-actualization needs. Herzberg’s motivating factors are from the best to the least: sense of achievement, earned recognition, interest in the work itself, opportunity for growth, opportunity for advancement, importance of responsibility, peer and group relationships, pay, supervisor’s fairness, company policies and rules, status, job security, supervisor’s friendliness, and working conditions. McGregor’s theory X and Y is that x is when you have to assume the average person doesn’t like work and will avoid it if possible. So you have to put fear and money into the person to motivate them and these people need to be closely supervised because they are not trusted. The Y theory is the total opposite of x. It is when most people like work, so people work towards goals and personal achievement and they have responsibility and can be trusted. The Y theory causes a more relaxed managerial atmosphere in which workers are free to set objectives , be creative, be flexible, and go beyond the goals set by management. Lars I hope I have explained everything to you in good organization and answered all questions you had and look forward to working with you on the next project. strategic business plan Essay -- essays research papers fc Lars this is how you create a business plan. First you have to set the vision, goals, and objectives of your business. The most important driver for almost any business plan is return on investment (ROI). Commonly, when someone starts to write a business plan for the first time you need to determine what is your objective? The essential planning elements are identifying your objectives. What you are going to sell to whom, when and how you are going to sell it, how much contribution the sales will produce, what the marketing and selling cost will be, and what will be the ROI. Research would be your next step. Your market research should focus on the information you need, to help you to formulate a strategic plan and make business decisions. Market information potentially covers a vast range of data, from global macro-trends and statistics, to very specific and detailed local or technical information, so it’s important to decide what is actually relevant and necessary to know. However there’s no point spending time researching global statistical economic and demographic data if you are developing a strategy for a relatively small or local business. It would be far more useful to carry out your own primary research about the local target market, buying patterns and preferences, local competitors, their prices and service offerings. First establish or confirm the aims of the business. Then state the objectives of the business unit you are planning to develop. Determine what is the business aiming to do over the next one, three, and five years? Next define your mission statement. All businesses need a mission statement. It announces clearly to your staff, shareholders and customers what you are in business to do. You can involve staff in defining and refining the business’s mission statement, which helps develop a sense of ownership and responsibility. Producing and announcing the mission statement, is also an excellent process for focusing attention on the business’s priorities, and particularly the emphasis on customer service. After your mission statement you must understand and define clearly what you are providing to your customers. This description should normally go beyond your products or services, and must include the way you do business, and what business benefits your customers derive from your products and services, and from doing ... ... and self-actualization needs. Herzberg’s motivating factors are from the best to the least: sense of achievement, earned recognition, interest in the work itself, opportunity for growth, opportunity for advancement, importance of responsibility, peer and group relationships, pay, supervisor’s fairness, company policies and rules, status, job security, supervisor’s friendliness, and working conditions. McGregor’s theory X and Y is that x is when you have to assume the average person doesn’t like work and will avoid it if possible. So you have to put fear and money into the person to motivate them and these people need to be closely supervised because they are not trusted. The Y theory is the total opposite of x. It is when most people like work, so people work towards goals and personal achievement and they have responsibility and can be trusted. The Y theory causes a more relaxed managerial atmosphere in which workers are free to set objectives , be creative, be flexible, and go beyond the goals set by management. Lars I hope I have explained everything to you in good organization and answered all questions you had and look forward to working with you on the next project.

Sunday, January 12, 2020

Interrail Pass Integrated Marketing Communication Plan Essay

The main difference between the EuRail and the InterRail is simply based on the passenger’s country of residency. The EuRail is available to residents of a non-European country and the InterRail is available for European residents only. You can be eligible for the InterRail if you have been a resident in a European country for at least 6 months. EuRail and InterRail Passes are widely known as the best rail passes in Europe, having the ability of flexibility by its large range of options. The main audience in the market for the InterRail are a highly 74% youth, having the highest sales in UK, Germany, Switzerland, Spain and Sweden. The InterRail Global Pass, valid for travel in 30 European countries, is still and remains for the 5 year the most popular option among the audience of youth travellers under 26 years old. But within the Global pass, there is dominance for the flexible travel. Due that is in high demand, it is clearly visible that the 10 travel days within 22 days is the most popular product for travellers not wishing to travel everyday of their vacations. One Country pass are Italy and Germany that combined form 62% of the market share. EuRail Group reports an audience of over 248,000 Europeans explored Europe by train. The biggest strength that InterRail has it that is a unique selling product in within the travel market. There is no other kind of pass similar to the InterRail, giving a huge advantage on the market place. Their only competition in a certain way will be the airlines, giving in some cases cheaper tickets or having a faster route. Other mayor strength is they have gathered all of the companies their users are more likely to need in their travels, and create a partnership between them, giving the user benefits and promotions in their services and products. A weakness for the product is that the trains can be highly confusing for the people that have never before use them, making that niche of the audience prefer that actual airplanes. Also there is an speculation in the internet about, the difficulties there are when booking a train with the pass. The Opportunities in within this product will always be to get as much destinations as possible. In within the travel market, the best agency will take you every place you want to go. Creating for InterRail, only a matter of agreements and routes to increase the diversification in the audience and options for the users. A Threat that I found on the market was the airplane because they can travel over seas, giving the advantage in some determined routes takes less time to arrive to the destination rather than the trains, making them look slower and therefore not functional. The Main objectives of the InterRail are to create, manage and target the increasingly comprehensive InterRail passes. Working to generate widespread awareness of the benefits of rail travel for the traveller. One of the Marketing Communication Strategies the product will be using is to emphasis on the brand differentiation with the airplanes. Letting know our audience and market, the benefits of using a train and with that, the InterRail. In here, the plan is to include us and other companies in a generic campaign, fighting for the environment. This would help the market to know, that using a train is more environmental friendly. Current Market Situation When the first InterRail Pass was launched on March 1, 1972 it was managed in conjunction by a large number of train and shipping companies. These companies were starting the business of an overall pass that could unite the traveling experience and save money traveling by train at the same time. In 2001, the EuRail Group was established as an organization dedicated to the marketing and management of the EuRail pass. The EuRail Group is wholly owned by the participating railways and shipping companies with key decisions being taken by the board, consisting of eight appointed member railways. In addition, the Group has many benefit partners, including hotels, transport companies, and museums, which offer their services either at a reduced rate or free of charge for rail, pass holders. In 2007 the EuRail group took over the InterRail pass, to give a more commercial focus. The Market of the InterRail has existed since 1972; there have been several changes. The first InterRail ticket was targeted towards backpacking students under the age of 21 travelling around Europe on a limited budget and cost around 118 euros. The age limit for availing of an InterRail holiday increased from 21 to 23 in 1976 and rose to 26 years in 1979. InterRail targets its rail passes to European residents of all ages and budgets. The highest sales originate in the UK, Germany, Switzerland, Spain and Sweden. Around 74% of InterRail customers are youth, under the age of 26. The proportion of young travellers is higher for the InterRail Global Pass; 79,7% of customers are youth. For the One Country Pass, this proportion is 62,1%.. EuRail Group reports a positive full year of sales for the fifth year running. They had over 248,000 Europeans explored Europe by train. Compared to 2010, the month-to-month sales followed a similar pattern that on 2010. But there were some changes in the months of April and May. These two months were more productive than last year, having a positive sale of 11% for April and 14% growth in May. Also there has been and increase on online sales if InterRail passes, being a 25% amount of the total sales. The InterRail Global Pass, valid for travel in 30 European countries, is still and remains for the 5 year the most popular option among the audience of youth travellers under 26 years old. But within the Global pass, there is dominance for the flexible travel. Due that is in high demand, it is clearly visible that the 10 travel days within 22 days is the most popular product for travellers not wishing to travel everyday of their vacations. In second hand, we have the InterRail one country pass, also having a significant increase of 5. % in sales. The most popular destinations for traveling with the One Country pass are Italy and Germany that combined form 62% of the market share. The Travellers purchasing this pass are interested in visiting one particular country and explore it in depth. The EuroRail Group estimates to see continued growth for the InterRail passes, even with the challenging current European economic state. Mr. de Groot, Managing Director of the EuRail Group said: â€Å"Whilst growth remained modest for the InterRail Global Pass, we still welcomed an additional 5. 00 passengers last year. This reconfirms that InterRail Passes are still an excellent way to explore Europe. We are therefore confident that InterRail sales will continue to grow in the years to come as more and more Europeans discover the real value for money this pass represents† SWOT and Market Analysis In the SWOT analysis we get to describe the strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities and Threats that are involved in a business venture. The analysis divides into two many factors, Internal and External. The Internal factors are the strengths and the weakness of the organization. The External factors are the Opportunities and Threats presented by the external environment to the organization. One of the biggest Strengths of the InterRail is that the EuRail Group has total control over the market, as I see it, it`s a Monopoly. I research for a competition pass, another company that was doing something similar, but I found none. This is because the EuRail Group belongs to the most powerful train companies in Europe, leaving no market space for any other company to equal their promotions. Their only competition in a certain way will be the airlines, giving in some cases cheaper tickets or having a faster route. But they make sure their costumers get what there are looking for, and that will be discount and saving money. EuRail Group has many benefit partners, including hotels, transport companies, and museums. This is another strength for the InterRail; they have gathered all of the companies their users are more likely to need in their travels, creating a microenvironment between them. Some benefits InterRail pass holders have are discounted and free ferry travels on various European crossings. An example can be, that the pass holder can travel free in a ferry between Italy and Greece and even can stop off in the Island of Corfu with no charges. Another strength the InterRail pass is the reputation it has in its marketplace. Since I’ve been to Europe in 2009 to travel with pass, every person I know from then, that has a relatively experience in travel in Europe or has been planning to do so in the near future, has the perception that the InterRail pass is the best way to travel, not only to get to know all of Europe in a short amount of time, but also a way to do explore and save money for other things. Another strength that InterRail has compared to airlines is that most of the stations are in the heart of the city, making it easy to move when arriving to your destination. As everything in life, there are strengths and weaknesses. The hard part about describing a weakness in this product is that they are the only product for this market. But there are a few we can talk about. One of the first weaknesses I found when starting to research was that at first, the InterRail was design for young people to get to travel around Europe for a low amount of money. But things have change, since the beginning of the InterRail; the pass has been changing its rules to travel. At first there was only a global pass, an unlimited month, were you can get in any train you want in the determined month you selected. But know, there is a different story. InterRail has now broken into several passes. Creating a new and different way to travel, having more options, because Europe had been divided into areas. However, some young people believe that the new-zoned tickets have destroyed the original InterRail concept, which allowed unlimited travel over a set period. Leaving the impression that the InterRail is to make profits, and not to help the traveler. Another weakness that I discover was the airplanes. As I began to research, general population of the InterRail had some problems with the booking of trains, they said that they didn’t know that some trains needed to be booked in advance or they didn’t know the difference within the ones you have to book or the ones who don’t. Creating an opinion that is safer to go in plane because you have secure you place in the plane when buying your ticket. Another weakness the InterRail has the trains cant leave the tracks, therefore having to create first the route with track to make the journey possible. The External factor of the InterRail are to be consider, these factors determine the position and structure EuRail Group has to market to be well placed in within the market. The opportunities InterRail has in the market are beginning to getting achieved. As you have read, the InterRail only moves within Europe. But what about Morocco, Libya, Iran Saudi Arabia or even better Mexico. The Opportunities in within this product will always be to get as much destinations as possible. In within the travel market, the best agency will take you every place you want to go. Creating for InterRail, only a matter of agreements and routes to increase the diversification in the audience and options for the users. Another Opportunity the InterRail can have, to create another kind of pass called â€Å"The Group†. This pass will have an itinerary and a trip already planed with nticipation, but the user gets to travel all the time with a group of 10 people, creating the experience of getting to know a new country or city with new people. Therefore the InterRail will become something more than just a pass, but the creator of a full experience trip. The Threats to this organization, the EuRail Group, has been and always be the airplane market. Because of that, the airlines become a direct competitor for the InterRail. This other different market basically does the same but has its difference. In the general outcome of airplanes, at first were considered annoying because of the separation between the city and the airport, the check in for the baggage and the long waiting hours to clime the plane. But all of this has given the InterRail some fight. Another advantage of the plane is that they can travel over seas, giving the advantage in some determined routes takes less time to arrive to the destination rather than the trains, making them look slower and therefore not functional. When booking a flight within 3 or more weeks in advance is a threat for the InterRail, because the airlines can assure very low prices. Another threat that came to me researching the airplanes market was the very low prices they can have in some flights. There is a website called lastminute. com, this website has flights opened at the last minute, 3 days before departure in some cases, and are sold at low prices. Another possible threat is the organization of the most powerful bus companies in Europe. Imagine creating the same pass the trains have, but creating a network of buses that could take you every were you want in the continent. Creating a similar but profitable competition for the InterRail a much cheaper way to travel in within Europe. This could be a niche even smaller than the one InterRail actually posses but can be a start, for the pass to be knowledgeable in the market place. As a general market analysis, the InterRail is in great positioning on the travel market. Giving the ability to travel all around Europe for a low cost, providing destination to every corner. The strength of the product makes it an incomparable experience, due to the factor that is an network of companies that have to share the expenses on the railing, and by that case, created an group for that same reason. As for the railing, its part of it weakness because of the fact that a railway route has to be made in order to create the destination, but what about those destination, not much frequent, but get to have a share in the audience options. Will it be profitable to have that destination; will it be profitable to have the railroad made? There is a lot to be discovered in this market but the most intriguing part of all its future are the opportunities they have to become bigger, to expand to different countries to different continents. Also the rapid innovation on train machinery makes the trains arrive faster at their destination and become more profitable an even more environmental friendly. For last, the most direct competitors for the InterRail are the airlines. They can have lower prices for longer destination, creating a disadvantage for the InterRail. Also can be considering the conjunction of the bus owners, having the same effect as the EuRail Group.

Saturday, January 4, 2020

Music Appreciation - 961 Words

Music Appreciation Radio Report Instead of attending a concert and writing a concert report, I decided to do the radio report. On April 24, 2007, I listened to the station WWOZ 90.7 FM from seven to eight p.m. It was hosted by Jivin Jean and Neal. The theme of that session was the 50s Rhythm and Blues. Because the Jazz Fest is approaching, they decided to feature some of the artists that would be performing. In which they varied from Percy Sledge to the Fister Sisters. The first song that they played was no other than, Jazz Fest in New Orleans by the Fister Sisters. The lead vocalist of the group was basically singing about the Jazz Fest. The lyrics of the song featured a lot of history about New Orleans night†¦show more content†¦The next song was Golden Eagles Indian Red. It began with an Indian chant with other Indians pledging in the background. They were saying how they were the Indians of the Nation. It had a live feeling to it because you could hear the tambourines, Indian drums, and the Indians yelling in the background. Charlie Millers Piano Night 2003 featured only a piano and a saxophone. It was very boring and off tempo to me. It didnt have a melody or much of a beat that you could follow. It was just thrown together. Check Mr. Popeye by Eddie Bo was very outdoorsy to me. It had a live music fest type mood to me. The man was singing about meeting up with Popeye and telling him to check his spinach. The song didnt make much sense to me, but I enjoyed it. I liked Sea Cruise by Johnny Rivers a lot. The man was singing/begging to take a girl on a sea cruise. It reminded me of the movie Cry Baby a little, which is one of my favorites. I enjoyed doing the radio report, but Id rather do a concert report. It was difficult trying to keep up with the names of the songs when they would announce it. At a concert I would be given a program to follow. But my overall experience with itShow MoreRelatedI Have A Deep Appreciation Of Music856 Words   |  4 Pagesme t o truly use the skills I have learned in my music classes to develop a deeper appreciation of music. Yang’s demeanor as a pianist, his talent, and his attention to detail allowed him to transform Chopin’s piece into a piece all his own. I have a deep appreciation for Chopin, but I had never been able to see his pieces performed live before I came to Dickinson. 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